Our Process

VIDEO PRODUCTION

Our Process

VIDEO PRODUCTION

No matter the scale or content of your video, Octopi Media approaches each project with a clear four step process: pre-production, production, post-production and delivery. Each step of the process involves key milestones and deliverables designed to help you get the most out of your video project. Providing clear documentation and expectations at each stage allows for a clear dialogue between our clients and our team. Our goal is to deliver videos which we are proud to share as our own while exceeding your expectations and impressing your viewers. To achieve this we strongly believe in the importance of a clear and straightforward video production process.

octopi-media-video-production-Process_Pre-Production

Pre-production

Pre-production is the brainstorming stage of the video production process. This stage begins with a video concept meeting between the client and our team where key aspects of the video are discussed and ideas are put to paper. Elements such as the target demographic, message, and video style are determined in this stage. Finally the creation of scripts, video treatments, filming schedules and any other preparation work is completed to ensure production goes off without a hitch.

Production

Lights, Camera, Action. Production is the stage of the video production process in which all the capturing and recording of media occurs. This could include interviews, scenes, live events and much more. Depending on the needs of your project, the production stage could include several cameras, a professional lighting setup, hair & makeup, set decoration and audio. For most projects, the production stage is condensed into consecutive days while grouping filming locations together to prevent excessive transportation and setup time.

octopi-media-video-production-Process_Production
octopi-media-video-production-Process_Production

Production

Lights, Camera, Action. Production is the stage of the video production process in which all the capturing and recording of media occurs. This could include interviews, scenes, live events and much more. Depending on the needs of your project, the production stage could include several cameras, a professional lighting setup, hair & makeup, set decoration and audio. For most projects, the production stage is condensed into consecutive days while grouping filming locations together to prevent excessive transportation and setup time.

octopi-media-video-production-Process_Post-Production

Post-production

During post-production, all the hard work that went into the pre-production and production stages of the project begins to show. Post-production starts with offline editing which includes all the cutting of the recorded footage into a coherent story. This is completed with a roughcut and finecut of the video which is usually reviewed by the client. After client approval of the finecut, online editing work can start. Online editing includes colour correction, supplemental graphics, audio editing and any other visual effects or final tweeks to the project.

Delivery

The final stage of the video production process is delivery. At this stage the finecut of the video is rendered and sent to the client for approval. Once approved, a high definition render is completed and the final product is delivered to the client in the format of their choice. With the final product in hand, the client can share their newly created video with the world and watch the results come in.

octopi-media-video-production-Process_Delivery
octopi-media-video-production-Process_Delivery

Delivery

The final stage of the video production process is delivery. At this stage the finecut of the video is rendered and sent to the client for approval. Once approved, a high definition render is completed and the final product is delivered to the client in the format of their choice. With the final product in hand, the client can share their newly created video with the world and watch the results come in.

Corporate videos include training and instructional videos, explainer videos, progress reports, testimonials and much more. As with any of our projects, our four step video production process is designed to help you get the most out of your video production project. Each of the four stages are broken down into subcategories outlining key steps and milestones for a common corporate video project. Having a clear understanding of each stage and the tasks surrounding it will give you an assurance that the project is staying on track and on budget.

What we need from you

What you can expect from us

Pre-Production

Meeting about video style, your message, target audience and other aspects of the video. Finally, a list of potential interviewees are prepared.

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Pre-Production

Incorporating your message, and goals into a video treatment, building any scripts or interview questions and preparing filming days.

Pre-Production

What we need from you

Meeting about video style, your message, target audience and other aspects of the video. Finally, a list of potential interviewees are prepared.

What you can expect from us

Incorporating your message, and goals into a video treatment, building any scripts or interview questions and preparing filming days.

Production

If your video includes interviews, you may be on camera. Remember to come to set picture ready.

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Production

Capturing any interviews, scenes or other material used in the video. This usually takes 1 hour for every finished minute of video.

Production

What we need from you

If your video includes interviews, you may be on camera. Remember to come to set picture ready.

What you can expect from us

Capturing any interviews, scenes or other material used in the video. This usually takes 1 hour for every finished minute of video.

Post-Production

Approving and providing notes for the finecut, online edit and any subsequent revisions of the video.

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Post-Production

Offline editing the material captured in production into a coherent story delivered in the finecut. Once approved and any notes are addressed, online editing commences and the online edit is delivered. At this stage any additional notes are addressed in video revisions.

Post-Production

What we need from you

Approving and providing notes for the finecut, online edit and any subsequent revisions of the video.

What you can expect from us

Offline editing the material captured in production into a coherent story delivered in the finecut. Once approved and any notes are addressed, online editing commences and the online edit is delivered. At this stage any additional notes are addressed in video revisions.

Delivery

Sharing the final product with your target audience.

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Delivery

Rendering and exporting the final product in a sharable format including delivering the video to the client.

Delivery

What we need from you

Sharing the final product with your target audience.

What you can expect from us

Rendering and exporting the final product in a sharable format including delivering the video to the client.

Some of our previous corporate video projects

Promotional videos include traditional commercials, YouTube and Facebook advertisements, fundraising videos, website videos and much more. As with any of our projects, our four step video production process is designed to help you get the most out of your video production project. Each of the four stages are broken down into subcategories outlining key steps and milestones for a common promotional video project. Having a clear understanding of each stage and the tasks surrounding it will give you an assurance that the project is staying on track and on budget.

What we need from you

What you can expect from us

Pre-Production

Meeting about video style, your message, your product or service you are trying to promote and other aspects of the video. Creating a profile of your target audience for the video and determining any additional marketing requirements.

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Pre-Production

Incorporating your message, targets, and goals into a video treatment. Brainstorm creative ideas for the video. Cast any required actors or extras for the video shoot. Create any required scripts or interview questions. Finally, prepare any locations or equipment for the filming day.

Pre-Production

What we need from you

Meeting about video style, your message, your product or service you are trying to promote and other aspects of the video. Creating a profile of your target audience for the video and determining any additional marketing requirements.

What you can expect from us

Incorporating your message, targets, and goals into a video treatment. Brainstorm creative ideas for the video. Cast any required actors or extras for the video shoot. Create any required scripts or interview questions. Finally, prepare any locations or equipment for the filming day.

Production

If your video includes interviews, you may be on camera. Remember to come to set picture ready.

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Production

Capturing any interviews, scenes or other material used in the video. This usually takes 1 hour for every finished minute.

Production

What we need from you

If your video includes interviews, you may be on camera. Remember to come to set picture ready.

What you can expect from us

Capturing any interviews, scenes or other material used in the video. This usually takes 1 hour for every finished minute.

Post-Production

Approving and providing notes for the finecut, online edit and any subsequent revisions of the video.

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Post-Production

Offline editing the material captured in production into a coherent story delivered in the finecut. Once approved and any notes are addressed, online editing commences and the online edit is delivered. At this stage any additional notes are addressed in video revisions.

Post-Production

What we need from you

Approving and providing notes for the finecut, online edit and any subsequent revisions of the video.

What you can expect from us

Offline editing the material captured in production into a coherent story delivered in the finecut. Once approved and any notes are addressed, online editing commences and the online edit is delivered. At this stage any additional notes are addressed in video revisions.

Delivery

Sharing the final product with your target audience.

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Delivery

Rendering and exporting the final product in a sharable format including delivering the video to the client.

Delivery

What we need from you

Sharing the final product with your target audience.

What you can expect from us

Rendering and exporting the final product in a sharable format including delivering the video to the client.

Some of our previous promotional video projects

Live event videos include conferences, public lectures, comedy shows, religious ceremonies, training seminars, concerts and much more. As with any of our projects, our four step video production process is designed to help you get the most out of your video production project. Each of the four stages are broken down into subcategories outlining key steps and milestones for a common live event video project. Having a clear understanding of each stage and the tasks surrounding it will give you an assurance that the project is staying on track and on budget.

What we need from you

What you can expect from us

Pre-Production

Meeting about your event, venue location, required number of camera angles and other general information.

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Pre-Production

Incorporating the information about your event into a video treatment. Preparing any required gear and equipment to film the event.

Pre-Production

What we need from you

Meeting about your event, venue location, required number of camera angles and other general information.

What you can expect from us

Incorporating the information about your event into a video treatment. Preparing any required gear and equipment to film the event.

Production

Being at the venue at least 1 hour before start time to allow our crew to set up.

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Production

Setting up at the gear in advance of the event and ensuring all the gear works with the venue. Capturing the event and any additional required material.

Production

What we need from you

Being at the venue at least 1 hour before start time to allow our crew to set up.

What you can expect from us

Setting up at the gear in advance of the event and ensuring all the gear works with the venue. Capturing the event and any additional required material.

Post-Production

Approving and providing notes for the finecut, online edit and any subsequent revisions of the video.

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Post-Production

Cutting between the different angles captured in production and exporting a finecut. Once approved and any notes are addressed, online editing commences and the online edit is delivered. At this stage any additional notes are addressed in video revisions.

Post-Production

What we need from you

Approving and providing notes for the finecut, online edit and any subsequent revisions of the video.

What you can expect from us

Cutting between the different angles captured in production and exporting a finecut. Once approved and any notes are addressed, online editing commences and the online edit is delivered. At this stage any additional notes are addressed in video revisions.

Delivery

Sharing the final product with your target audience.

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Delivery

Rendering and exporting the final product in a sharable format including delivering the video to the client.

Delivery

What we need from you

Sharing the final product with your target audience.

What you can expect from us

Rendering and exporting the final product in a sharable format including delivering the video to the client.

Some of our previous live event video projects

Documentaries are often long and complex projects which require extensive planning and organization to ensure desirable results. Having a clear process and procedures which are adaptable to the changing needs of each project ensure the documentary stays on track and on budget. In our 4 step process, we have broken down key steps and milestones designed to help our clients get the most out of their documentary project. We strongly believe following our 4 step process will help foster a clear understanding of the required deliverables and necessary steps allowing for a more efficient production workflow.

What we need from you

What you can expect from us

Pre-Production

Meeting about the story, style and desired format of the documentary.

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Pre-Production

Conducting background research on the subject and creating a list of potential interview subjects. Building a pre-production package including storyboarding, scripts, and interview questions.

Pre-Production

What we need from you

Meeting about the story, style and desired format of the documentary.

What you can expect from us

Conducting background research on the subject and creating a list of potential interview subjects. Building a pre-production package including storyboarding, scripts, and interview questions.

Production

Being on set when required.

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Production

Recording interviews, capturing B-roll and compiling any additional required footage.

Production

What we need from you

Being on set when required.

What you can expect from us

Recording interviews, capturing B-roll and compiling any additional required footage.

Post-Production

Reviewing the roughcut, finecut and online edit of the film while compiling notes and comments.

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Post-Production

Syncing, organizing and transcribing footage and preparing a roughcut and finecut. After the finecut review, graphics, sound design, colour and visual effects are added and an online edit is rendered.

Post-Production

What we need from you

Reviewing the roughcut, finecut and online edit of the film while compiling notes and comments.

What you can expect from us

Syncing, organizing and transcribing footage and preparing a roughcut and finecut. After the finecut review, graphics, sound design, colour and visual effects are added and an online edit is rendered.

Delivery

Sharing your documentary with the world.

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Delivery

Rendering and exporting the final product in a distributable format ready for online streaming and theatrical release.

Delivery

What we need from you

Sharing your documentary with the world.

What you can expect from us

Rendering and exporting the final product in a distributable format ready for online streaming and theatrical release.

Some of our previous documentaries

Short films are fun and creative projects used to tell a story, drive an emotional response or just make your audience laugh. Independent of your goal, having a clear process and procedures ensures your short film stays on track and on budget. In our 4 step process, we have broken down key steps and milestones designed to help our clients get the most out of their short film projects. We strongly believe following our 4 step process will help foster a clear understanding of the required deliverables and necessary steps allowing for a more efficient production workflow.

What we need from you

What you can expect from us

Pre-Production

Meeting about the story, style and feel of the film.

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Pre-Production

Preparing the script, storyboarding, creating shot lists, location scouting, casting, and more.

Pre-Production

What we need from you

Meeting about the story, style and feel of the film.

What you can expect from us

Preparing the script, storyboarding, creating shot lists, location scouting, casting, and more.

Production

Being on set when required.

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Production

Recording of scenes both on location and in studio as required.

Production

What we need from you

Being on set when required.

What you can expect from us

Recording of scenes both on location and in studio as required.

Post-Production

Reviewing the roughcut, finecut and online edit of the film while compiling notes and comments.

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Post-Production

Syncing, organizing and transcribing footage and preparing a roughcut and finecut. After the finecut review, graphics, sound design, colour and visual effects are added and an online edit is rendered.

Post-Production

What we need from you

Reviewing the roughcut, finecut and online edit of the film while compiling notes and comments.

What you can expect from us

Syncing, organizing and transcribing footage and preparing a roughcut and finecut. After the finecut review, graphics, sound design, colour and visual effects are added and an online edit is rendered.

Delivery

Sharing your short film with the world.

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Delivery

Rendering and exporting the final product in a distributable format ready for online streaming and theatrical release.

Delivery

What we need from you

Sharing your short film with the world.

What you can expect from us

Rendering and exporting the final product in a distributable format ready for online streaming and theatrical release.

Some of our previous short films

WONDERING ABOUT OUR VIDEO PRODUCTION PROCESS?

Frequently Asked Questions

A finecut is the second step in the offline editing process and includes a further refined assembly of the video’s story. The finecut serves as a final chance for the client to provide notes on the story and flow of the video before picture lock and the transfer into online editing.

Offline editing encompases the first portion of the post-production workflow including, organizing, syncing and cutting footage together into a coherent story. Offline editing does not include any graphics, colour or audio work.

Fun fact: the term offline refers to the common practice of using proxy files instead of the raw camera files to complete the cutting. The practice of using proxies requires less computing power and can significantly speed up the cutting process.

Online editing encompases the second portion of the post-production workflow and is completed after offline editing. Online editing involves finalizing the video through the addition of colour grading, audio mixing, graphics, special effects and any other finishing touches.

Have A Project ? Let’s Discuss

You can also contact us at info@octopimedia.com Or use the form below.


CorporatePromotionalLive EventsDocumentariesShort FilmOther (please specify below)